Whitney Rose’s Net Worth: RHOSLC Star’s Wealth, Business, and Lifestyle
If you have ever wondered about Whitney Rose’s net worth, the answer lies in her ability to turn reality TV fame into a broader entrepreneurial empire. Best known as a cast member on Bravo’s The Real Housewives of Salt Lake City, Whitney has become one of the standout stars of the franchise. Her net worth is estimated between $3 million and $4 million, thanks to her earnings from the show, her entrepreneurial ventures in skincare and wellness, sponsorships, and her growing influence on social media. Whitney Rose’s net worth reflects not only her time on television but also her determination to carve out a personal brand that extends far beyond the Bravo cameras.
Who Is Whitney Rose?
Whitney Rose was born in 1986 in Utah and grew up in a community deeply influenced by Mormon traditions. However, part of her storyline on The Real Housewives of Salt Lake City involves her journey away from the Mormon faith and how that has shaped her identity. This openness and willingness to share personal struggles with religion, relationships, and family life have made her one of the more relatable and intriguing figures on the show.
She first came into the spotlight in 2020 when The Real Housewives of Salt Lake City debuted. The show quickly distinguished itself within the Bravo universe for its mix of luxury, drama, and the unique backdrop of Salt Lake City’s culture. Whitney’s candid personality, quick wit, and openness about her personal and professional life won her a fan base early in the series.
Before her rise in reality television, Whitney already had entrepreneurial experience. She co-founded Iris + Beau, a skincare company focused on clean, natural products. While she has since rebranded her business efforts, this venture positioned her as a serious entrepreneur rather than just a reality TV personality. Whitney’s passion for wellness, beauty, and lifestyle has remained central to her brand, both on and off television.
Her personal life is also part of her storyline. Married to Justin Rose, Whitney has been open about their relationship, their blended family, and the challenges and triumphs they experience. Unlike many reality stars who simply showcase luxury lifestyles, Whitney shares the complexities of balancing marriage, family, and career. This has helped solidify her place not just as a reality star but as a relatable figure to fans.
Estimated Net Worth
As of 2025, Whitney Rose’s net worth is estimated to be between $3 million and $4 million. The majority of her wealth comes from her Bravo salary, entrepreneurial ventures, and endorsements. While reality TV provides a steady income, Whitney has worked hard to create multiple revenue streams that ensure her financial security.
Compared to some of her castmates, Whitney’s fortune falls in the middle range. Stars with longer tenures on other Real Housewives franchises, such as those in Beverly Hills or New York, often have net worths that reach into the tens of millions due to decades of fame and diversified business empires. However, Whitney’s relatively new career in reality TV means her financial journey is still unfolding. With her combination of television fame, brand-building, and business ventures, it is likely that her net worth will grow significantly in the coming years.
Breakdown of Whitney Rose’s Income
Reality TV Salary
Whitney Rose’s primary income source is her role as a cast member on The Real Housewives of Salt Lake City. Housewives’ salaries vary depending on their popularity, the longevity of the show, and negotiations with Bravo. While exact figures for Whitney’s earnings have not been made public, industry insiders estimate that newer Housewives typically earn between $100,000 and $150,000 per season, while more established cast members can make closer to $250,000 or more.
Since Whitney has been a mainstay on the show since its premiere, it is reasonable to assume her salary has increased over time. Her ability to attract fan interest and contribute significantly to the drama and storylines makes her a valuable part of the cast. This Bravo paycheck provides a strong foundation for her net worth.
Business Ventures
Whitney Rose is more than just a reality star—she is also an entrepreneur. She co-founded Iris + Beau, a skincare company built around clean beauty and natural products. The brand tapped into the growing demand for skincare products free of harmful chemicals and quickly gained a loyal customer base. While Whitney has since moved on to other entrepreneurial projects, this experience established her as a serious businesswoman.
Her current focus includes rebranding and relaunching wellness and lifestyle ventures that align with her personal brand. Leveraging her Bravo fame, Whitney has the ability to market products directly to a loyal fan base, ensuring steady revenue. Her business efforts have not only brought in income but have also diversified her financial portfolio, protecting her from the ups and downs of reality television.
Sponsorships and Social Media
As a Bravo star, Whitney Rose has a significant presence on Instagram and other social media platforms. With hundreds of thousands of followers, she has built an audience that brands are eager to reach. Sponsored posts, product collaborations, and influencer partnerships provide another steady income stream.
Depending on engagement and reach, reality TV stars like Whitney can earn anywhere from $2,000 to $10,000 per sponsored post. Collaborations with beauty, fashion, lifestyle, and wellness brands are particularly lucrative, as these align with her personal brand and audience interests. Her social media influence ensures that she can monetize her online presence even outside of Bravo.
Public Appearances and Events
Whitney also earns income through public appearances. Bravo stars are frequently invited to fan conventions, speaking events, and sponsored appearances. These engagements often come with appearance fees, which can range from a few thousand to tens of thousands of dollars depending on the event. Whitney’s popularity makes her a draw for fans who want to connect with RHOSLC personalities in person.
Participating in Bravo-related events, such as BravoCon, not only strengthens her fan relationships but also adds to her income. These events allow her to maintain visibility and market her other ventures.
Personal Assets and Lifestyle
Part of Whitney Rose’s net worth is reflected in her lifestyle and assets. She lives in Salt Lake City, where she and her husband own property that has been showcased on The Real Housewives of Salt Lake City. While not all of her financial details are public, real estate investments are a common part of wealth-building for reality TV stars.
Her on-screen lifestyle demonstrates a balance of luxury and family focus. From fashion and travel to wellness practices, Whitney showcases a life that resonates with viewers while reinforcing her brand as both glamorous and relatable. Her assets, combined with her income sources, help solidify her multimillion-dollar net worth.
Featured Image Source: today.com
